Overview
Digifi is an analytics consultancy that helps businesses move from traditional reporting into forecasting, predictive modeling, and optimization. We are best known for helping B2B marketing and sales organizations hit financial objectives through innovation, shared risk taking, and award winning, quality results.
Show me the money
Deeper analysis, better results
Peace of mind as you grow
Description
Digifi helps make you and your business analytic ready. Our engagement model, unique platform, and commitment to success let you predict and optimize for making quicker, more informed decisions that deliver results. Our customers benefit from new opportunities, increased profitability and enhanced customer service.
Ready for data science?
Digifi is proud to be an Amazon Web Services software partner. Our unique data science configuration can be spun up within minutes and run for under $1 a day. Perfect for those looking to get started with data science or for those looking to get off their laptop and into the cloud.
Key features include:
– Drag-and-drop Smart ETL automatically cleans and loads data
– Preconfigured for most advanced analytic problems
– Need more memory? Replicate to a 100GB+ in less than 5 minutes
Use Cases
Digifi is for business leaders who understand the value of their data and the potential of advanced analytics but lack the technical capabilities to get started. Digifi clients, on average, exceed 400% ROI on their forecasting, predictive and optimization projects.
BI & Reporting
| Situation: | A customer database has been built to help drive customer centric reporting. Sales is asking who our best customer is. Marketing is asking what is the right sequence of marketing tactics. The reporting team is new to SQL and R. |
| Technologies: | SQL, MS Dynamics, Eloqua |
| Data: | Lead & Customer Objects Opportunity Object Account Object Campaign Object |
| Solution: | Digifi Targeting identifies the “sweet spot” for marketing and sales opportunities to quantify savings and new revenue potential. |
| Results: | Marketing improves profitability; sales prospecting increases new business. Combined ROI is 750%. |
Marketing
| Situation: | Marketing is under pressure to qualify more sales leads with the same budget and head count as last year. Sales is accusing marketing of spamming their contacts. Marketing operations is currently more art than science. |
| Technologies: | Salesforce.com, Marketo |
| Data: | 3 years of campaign data Over 200,000 leads Over 30,000 contacts Over 5,000 opportunities |
| Solution: | Digifi 4D Optimization balances contact frequency and type (email, phone, meeting) across the marketing and sales funnel. |
| Results: | Leads and contacts get the appropriate type of contact at the right time resulting in 478% ROI. |
Sales Operations
| Situation: | Sales has been using a CRM for over 3 years. They were told they would see a massive ROI, but they haven’t seen anything yet. Somehow, sales operations is expected to show this value using base CRM reporting and ad hoc Excel analysis. |
| Technologies: | Salesforce.com, Qlik |
| Data: | Account firmagraphics Five stage sales process Revenue values Won/loss outcomes |
| Solution: | Digifi Predictive Pipeline is a suite of models – velocity, propensity, revenue – that combine into a single pipeline view. |
| Results: | Sales leaders begin to manage pipeline on schedule and within 2% of goal. Median ROI is 250%. |
Clients
We connect skilled data scientists with your data and business problem. Working together, we provide insight, direction, and meaningful business results.
-
Evan and his team showed me who was likely to buy. This was a game changer for how I managed my product going forward.
Product Manager, Deluxe Corporation
-
Evan is an excellent presenter. Everyone in the room clearly understood the model, his methods, and the results.
Faculty Member, University of California - San Diego
-
My boss asked for an analysis that Evan and his team helped with. I am pleased to say we received high praise for our work together.
Finance Leader, Merrill Corporation
-
Great work! We are extremely pleased with the results of our first predictive model.
Sales Operations Leader, Cargill
